Specialize in the creation and execution of high-impact online strategies. This master’s degree covers all the fundamental disciplines of the digital ecosystem, allowing students to master SEO positioning, SEM advertising campaigns, advanced management of social networks and Inbound Marketing to attract and retain customers online.
Through a totally practical approach, you will learn how to use web analytics to measure the return on investment (ROI) of each action and optimize conversion funnels. You will be able to lead digital marketing departments, creating successful campaigns that increase brand visibility and boost online sales.