Master’s Degree in Business Intelligence and Analytics for Business Administration

Lead digital change. Master Big Data and business strategy to transform companies.

Training program information

Qualification

Official Master of the University of Murcia

Modality

On-campus

Language

Training in English

Duración

1 Year

Study Center

ENAE Business School

Description of the training program

Lead the digital transformation by merging business management with advanced data analytics. Supported by Big Data and strategic vision, this program trains hybrid profiles capable of mastering analytics technology and business management.

Through practical projects on the data lifecycle, you will enhance your ability to optimize processes and make strategic decisions. The definitive boost to implement a data-driven culture and lead the intelligent evolution of any company.

Description of the training program

An updated training program with the latest news and tools in the sector.

  • Strategic management of data-driven companies. Balanced scorecard and business intelligence.
  • Languages and workflow tools for data processing.
  • The big data paradigm applied to business decision-making.
  • Descriptive analysis, prediction, segmentation and recommendation applied to the business.
  • Deep learning and its applications to sequences in business.
  • Decision making and monitoring models applied to business.
  • Practical applications of business intelligence for finance and processes.
  • Practical applications of business intelligence for customer and people management.
  • Academic external practices.
  • Master’s Thesis.